01
Brand development
Category research, positioning, naming, identity and packaging. A brand is defined before a single unit is ordered.
We build brands
that outlast
the algorithm
Brand building
Marketplace operations
Product development
Fulfilment
Performance media
Customer experience
01 Who we are
A holding company that
operates, not just owns.
Zemba Inc. was founded on a simple conviction: the hardest part of e-commerce is not launching a product, it is running a brand well for years. So we do both ourselves.
Every brand under our roof is developed in-house. Our teams handle category research, sourcing and quality control, packaging and identity, storefront and content, paid media, marketplace compliance, warehousing and after-sales support. Nothing critical is outsourced to a channel we do not control.
That vertical model is why five separate brands have reached recognised positions in their categories — and why the sixth is built on eight years of accumulated operating data rather than guesswork.
- Founded
- 2018
- Headquarters
- Irvine, California
- Model
- Own brands, in-house operations
- Structure
- Privately held
02 Capabilities
Everything a brand
needs, under one roof.
Six disciplines, one team. They sit in the same building and share the same data, which is the only reason they move as fast as they do.
02
Product & sourcing
Supplier selection, specification, sampling and quality control, with revision cycles driven by real customer feedback.
03
Marketplace operations
Listing architecture, catalogue health, pricing strategy, compliance and account management across major marketplaces.
04
Performance marketing
Paid search and social, creative testing, retention flows and a contribution-margin view of every channel.
05
Supply chain & fulfilment
Demand planning, inventory positioning, freight and warehousing — tuned so growth never outruns stock.
06
Customer experience
Pre-sale guidance, support, warranty and returns handled by our own team, because service is part of the product.
03 How we work
Four stages,
repeated with
discipline.
The playbook has been rewritten five times — once per brand. What follows is the version that survived.
Work with us-
Stage 01
Validate
We start with the market, not the idea. Demand curves, review gaps, competitor weaknesses and unit economics are modelled before we commit capital. Most candidate categories die here — deliberately.
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Stage 02
Build
Identity, product specification and channel architecture are developed in parallel so nothing waits on anything. First shipment lands with the storefront, the content and the support scripts already finished.
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Stage 03
Scale
Spend follows proof. Winning creatives and keywords are widened, the catalogue deepens around what sells, and inventory planning is rebuilt weekly so availability keeps up with demand.
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Stage 04
Compound
A brand is never finished. Margin, repeat rate, review sentiment and returns are reviewed on a fixed cadence, and every lesson is written back into the playbook the next brand inherits.
By the numbers
Years operating
Continuously trading since 2018, through every marketplace policy shift since.
Brands to recognition
Each one taken from concept to a known name in its own category.
Core disciplines
From sourcing to support, staffed and run internally.
Operating playbook
Shared across the portfolio, revised after every launch.
04 Why Zemba
What owning
the whole chain
buys you.
Four consequences of running brands ourselves instead of renting the capability.
01 Decisions in hours, not weeks
Sourcing, marketing and support report into the same operation. When a listing underperforms or a supplier slips, the fix does not travel through three agencies first.
02 Margin we can actually see
Because we own landed cost, ad spend, fulfilment and returns in one model, profitability is measured per product rather than estimated per channel.
03 Eight years of pattern recognition
Five launches produced a library of what works and what quietly kills a brand in year two. Every new decision starts from that library.
04 Built for the long hold
We are not flipping assets. Products are specified, priced and supported on the assumption we will still be running them in a decade.
05 Contact
Let’s talk about
what you’re building.
Partnership, supply, or a role on the team — write to us and a human will answer during Pacific business hours.
Office hours
09:00 AM — 04:00 PM PST
Monday to Friday
Headquarters
14 Hughes, B200
Irvine, CA 92618
United States